Why We Do What We Do

The message below was sent to us by a parent at Lincoln CDC in Redondo Beach. I love that she notices how our coaches give “specific phrases” in addition to just high fives as well as the “positive behavior support” that our coaches use to encourage children. When we talk about “Stronger Youth. Beyond The Game.” this is a big part of it.

“I want to tell you how much my son looks forward to Soccer Shots at Lincoln CDC — on Monday he woke up and asked, “Is today Soccer shots?” and I had to tell him no it’s on Wednesdays!

I appreciate how your coaches are giving specific praises now (instead of only high fives, for example) — I noticed on the Soccer Shots FB page a post about positive behavior support and how that helps encourage children and more important, help them get self-motivated. It’s great that your coaches are implementing these principles with our young children — noticing what they are doing right and praising their specific actions.

Please pass along my compliments to your coaches — our instructors notice and I as a parent notice the enthusiasm and care your coaches put forth in teaching through Soccer Shots.

I’m so happy that I signed my son up with soccer shots and I hope you continue this program into kindergarten at Lincoln elementary — if you do, I am signing him up for the coming school year!”

New Fall Locations

In addition to the more than 100 schools that we currently serve we love starting relationships with new ones. In just the past couple of weeks the following schools have invited Soccer Shots in to be a part of their weekly program:

MUSE School (Calabasas)
New World Montessori (Palms)
Palisades Presbyterian Nursery School (Pacific Palisades)
Valley Presbyterian School (North Hills)

In addition, we will be offering park classes at a new location on Saturday mornings in the valley, Balboa Park in Encino. Classes will fill up fast, click here to register.

Screen Shot 2013 07 27 at 1.41.56 PM 960x630 New Fall Locations

SSLA Leadership Announcement

AndyBaenaBW SSLA Leadership Announcement

I am pleased to announce that we have added a new position to our leadership team. This is a role that until this month did not exist but one that Alyssa and I feel is necessary in order for our program to continue to grow and improve.

Andy Baena joined our team two years ago coaching just a few classes per week. He was a good coach who had the skills we were looking for but also had plenty to learn. Fortunately he was aware of areas where he could improve, paid close attention to quality people around him, and was eager to learn and improve. This curiosity is a skill that he possesses to this day and one that is highly valued.

Just last year he accepted the position of Assistant Director and began showing serious passion, dedication, and growth within our organization. Coach Andy in one of the finest youth coaches in Los Angeles, no doubt. This is not just my opinion. Andy has the overwhelming support and trust of our team of coaches and directors. And according to the families and schools that we serve Andy is truly remarkable.

Andy is a leader. He leads by example, with the way that he conducts himself in every class with the children, every conversation with parents, and every interaction with our team.

Andy has the rare combination of just having “it” with the kids, charming the staff at the sites that we serve, and amazing the parents of the children in our program.

I am pleased that Andy is now the Executive Director of Soccer Shots Los Angeles. Andy will oversee all facets of the business. He will focus heavily on SSLA team leadership, this includes communicating and reinforcing the SSLA vision and core values, supporting SSLA directors, as well as coach recruiting/training/mentoring. In addition, Andy will oversee all accounts to ensure the development, quality, and performance at schools and parks.

Congratulations Andy. You have earned it. Now let’s get back to work!