Meet Our New Assistant Director – Ali Lawson

We are extremely pleased to welcome Ali Lawson to the Soccer Shots Los Angeles team! Ali joins us having been highly recommended by a member of our very own Soccer Shots team. With the very busy fall season upon us, Ali is a much welcomed addition and we look forward to her experience, dedication, positive attitude and warm personality.

As the top PreK enrichment program in Los Angeles we strive to maintain a high level of program quality and service to the families and schools that we serve. Ali will play an important role in maintaining and enhancing these relationships. Ali will be in the Soccer Shots LA office Monday-Friday from 9:00 AM – 6:00 PM, unless she is out with the kids coaching a session.

Please join us in welcoming Ali to the team! She can be reached by email at or by phone at (310) 857-6560.

8055AliLawson1 300x300 Meet Our New Assistant Director   Ali Lawson

Ali is a native Oregonian that has recently relocated to Southern California. She brings with her a diverse range of experiences. Some of her favorites were when she traveled the world as a Corporate Flight Attendant. She also earned her degree in psychology which she believes has helped her to become the well rounded person she is today.

Through life experiences, Ali has developed the tools to deal with whatever comes her way. She embraces life’s challenges and looks forward to the future. She is thrilled to be employed with Soccer Shots and can’t wait to work with everyone, including parents, school staff, coaches and of course, the kids.

She enjoys many sports, including soccer and loves working with and being around kids.

“I find it so rewarding to see kids having fun playing while increasing their fitness levels. That’s one of the great things about kids, they don’t know that they’re actually getting a work out, because they’re too busy just having fun.”

She feels that their energy and zest for life is infectious, which is a great reminder to not take yourself or life to seriously.

In her free time, she enjoys spending time with her fiancé Neil and hiking with their Mini Australian Shepard, Maile.

2011 Soccer Shots Annual Meeting

This past weekend we joined over 70 other Soccer Shots franchise owners, directors, and corporate staff at our 2011 Annual Meeting in Charlotte, NC.

2011SoccerShots 300x210 2011 Soccer Shots Annual Meeting

The two day meeting was full of insightful speakers and workshops, presentations of upcoming system wide improvements, and of course priceless interactions and conversations with individuals dedicated to the Soccer Shots community and the families that we are so fortunate to serve. Speakers included Dr. Dave Hood, President of iFranchise and former President of Auntie Anne’s and Greg Griffith from the U.S. Soccer Foundation. Looking forward we are excited to offer:

• New Email System consisting of custom templates.
• Custom Survey Tool which will be available for parents and site directors to provide feedback.
• Revised Curriculum with many exciting updates!
• New In-School Display, Posters, Brochures, and Weekly Updates!

Look for many updates and improvements in the coming months and year!

“It Takes A Village”

(Guest post from Coach Matthew at Soccer Shots Los Angeles)

One little girl spent an entire season sitting on the sidelines. In fact, she would complain of being too tired to play and ended up lying down most of the class. I had a meeting with her teacher and discovered this behavior occurred in class as well.

Matthew 300x225 It Takes A Village

Along with the Director of the school, we spoke to the parent as to our concerns of her daughter’s well-being. We suggested that she first have her daughter checked out by her doctor.

After finding out that she had no physical issues, we all encouraged the mother to enroll her daughter the following season of Soccer Shots.

At this time, I told her mother not to push too hard because children, with a little encouragement and patience, have a way of turning things around in their own time frame.

I reinforced that children learn and engage differently and this is not a reflection of her parenting. I remained very patient and gave her the space that she needed while continuing to offer encouragement.

This little girl ended up being the first to volunteer in every class. She was fully engaged and we could not get her off the soccer field after class ended.

All that was needed was patience, a little time and encouragement from a team that cared deeply about this child.

Coach Matthew, SSLA

Coaching Days Like This Make Your Week!

(Guest post from Coach Karthik at Soccer Shots Los Angeles)

Recently I began coaching at a new school in Mar Vista. When I got to my first session I noticed one of the kids crying because I was new to her and she couldn’t associate me with a familiar face.  To make myself more approachable to her, I noticed she was wearing a South Africa jersey and a polka dot hat.  

Karthik Coaching Days Like This Make Your Week!

During the walk over from the classroom to the playing area, I complimented her jersey by saying, “I loved it!” I asked her if she watched the World Cup last summer.  We proceeded to chat as she told me that the jersey belonged to the “Bafana, Bafana.” I asked her if she knew what it, “Bafana, Bafana” meant.  She was unsure of the meaning, so I told her it meant “the boys, the boys” in Zulu.  She got a kick out of learning something new. I joked with her asking if she’d give me her hat because it was so cool. She smiled through her fading tears and said, “it’s a girls’ hat and you’d look silly in it!”  I replied by just taking a hi-five, which she happily gave me.

By the time we started the session she was very comfortable being around her new coach.  I even made her my helper for the warm-up, which proceeded to help the situation. At the end of class she even gave me a hug.  

A week later (today), she was really excited to see me and couldn’t wait to get started with soccer.

Not to sound cheesy, but days like that will make your week!

Coach Karthik, SSLA

Congratulations To Rian!

rian 150x150 Congratulations To Rian!

The Los Angeles Soccer Shots Team would like to congratulate Rian Heim, our Director, on his acceptance of the role of President of the Franchise Advisory Council for the West Region. Rian was unanimously selected by all three Franchisors and the three other Regional  Council Presidents.

As Regional Council President, Rian will represent the franchisee constituents of the Western Region. He will also serve as the Regional Council’s delegate to the Presidents’ Council biannual meetings. Generally speaking Rian will represent the 20+ franchisees in the western region to make sure their voices are heard and to insure important issues are addressed in an effort to continue to provide an unsurpassable program while streamlining all facets of the franchise.

Congratulations Rian!!

Meet Our New Soccer Shots Team Member

We would like to welcome McKenzie Creamer to the Soccer Shots Los Angeles team! She will be helping us in the office as our Administrative Assistant as well as coaching in the South Bay.

“I am excited to help kids gain the same rewards that soccer has given to me.”

McKenzie 300x200 Meet Our New Soccer Shots Team Member

Soccer Shots is a rewarding position for McKenzie as she gets to work with the two things she enjoys most, kids and soccer!

McKenzie was born and raised in Salem, Oregon. Her love for soccer has taken her all over the nation. McKenzie started playing soccer at the age of four years old as she grew up watching her nine older siblings play ball. McKenzie was involved with soccer year-round through travel teams, clubs, and ODP.

She was a four-year varsity high school player where she played for her hometown school, West Salem High School. McKenzie was chosen captain by her coaches and teammates both her sophomore and junior year. McKenzie’s senior year she moved out East to be with her sister in Farmington, Connecticut. That year her team took home a State Championship.

After high school McKenzie returned home to Oregon where she received a scholarship to Clackamas Community College for soccer. In her freshmen year her team won the NWAACC Championship. There she was captain her sophomore year as well as took home the MVP and All-Star Student Athlete Award. Her success and love for soccer awarded her with another scholarship to Lindenwood University in St. Charles, Missouri. McKenzie ended her soccer career and graduated with a Bachelors of Arts in Business Administration.

Every summer during college McKenzie ran her own All-Star soccer, basketball, and arts and crafts camp for ages 2-15 years. It was there that she had fun passing down the family tradition of soccer and sports to her 15 nieces and nephews. The camps grew from just the family to the community and friends. Her excitement and love for the game and kids will carry over to the Soccer Shots team.

Please join us in welcoming McKenzie to the team!